Communications
7 articles about communications.
When a Client Brings Someone to Their Appointment
A client shows up with a partner, a parent, or a child in tow, and you have thirty seconds to decide what to do. Here is how to handle the extra person in the room without derailing the session or making anyone feel unwelcome.
When a Past Client Comes Back
A client you saw last year sends a short email asking to get in. They are not new and not exactly current. Here is how to bring them back in without making it awkward, re-doing intake you do not need, or charging them like a stranger.
When a Client Is Ready to Stop
One of the harder skills in a wellness practice is naming the end of a course of care. Here is how to recognize when the work is done, raise it without scaring the client off, and close out the relationship in a way that keeps a door open.
The Follow-Up After a First Session
A short, low pressure note in the day or two after a first session is one of the most quietly effective messages a practice sends. Here is how to write it without sounding like a sales sequence.
Writing a Reminder a Client Actually Reads
Most reminders are skimmed at a red light, a checkout line, or in the half second before the phone goes back into a pocket. Here is how to write one that does its job in that window.
Naming Your Services So Clients Know What to Book
The names on your booking page do more work than your service descriptions ever will. Here is how to write service names that get the right client into the right slot without a single follow up email.
What to Put in Your Booking Confirmation
The booking confirmation is the most opened email your practice will ever send, and most practitioners ship the platform default and never look at it again. Here is what to put in it, what to leave out, and why the email is doing more work than you think.