New Clients
4 articles about new clients.
Answering the First Email From a Potential Client
The inquiry message a stranger sends before they book is the first session in miniature. Here is how to write a reply that earns the booking without sounding like sales.
The First-Session Welcome Email That Sets the Tone
What you send between booking and the first session quietly decides how anxious they walk in. A short, plain welcome email does most of the work, and most practitioners are sending the wrong one.
When a New Client Books and Then Disappears
A new client books their first session, you set the time aside, and then nothing. No reply, no show, no message. Here is how to handle the first 48 hours, the week after, and how to make it rarer next time.
The First Ten Minutes of a New Client Appointment
A new client decides whether they trust you long before the treatment starts. The opening ten minutes set the tone for the whole relationship. Here is how to use them on purpose.