Booking
6 articles about booking.
The Rebooking Moment: Booking the Next Session Before They Leave
The single most reliable way to fill next month's calendar is to book the next appointment before a client walks out the door. Here is how to make that moment feel like care, not a sales pitch.
Naming Your Services So Clients Know What to Book
The names on your booking page do more work than your service descriptions ever will. Here is how to write service names that get the right client into the right slot without a single follow up email.
What to Put in Your Booking Confirmation
The booking confirmation is the most opened email your practice will ever send, and most practitioners ship the platform default and never look at it again. Here is what to put in it, what to leave out, and why the email is doing more work than you think.
How to Stop Double-Booking Yourself for Good
Double-bookings almost never come from carelessness. They come from a gap between the place clients book and the place you actually live. Here is how to close that gap so two people never claim the same slot again.
Should You Ask New Clients for a Deposit?
Deposits feel like you are accusing a new client of flaking before they have even arrived. Here is how to decide whether to ask for money up front, how much, and how to say it so it reads as normal rather than suspicious.
What to Do When a Client Cancels Their First Appointment
First-appointment cancellations sting more than they should because there is no relationship yet to absorb the blow. Here is a calm way to respond, when to nudge, and how to tell whether the booking funnel is the real issue.