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First Impressions
3 articles about first impressions.
When a New Client Doesn't Finish the Intake Form
The half-finished intake form is not the client giving up. It is a small message about your first impression, and there are quiet, non-pushy things you can do about it. A practical look at why people stall, what to send, and how to shorten a form without losing what you need.
6 min read
Answering the First Email From a Potential Client
The inquiry message a stranger sends before they book is the first session in miniature. Here is how to write a reply that earns the booking without sounding like sales.
8 min read
Rewriting the Booking Confirmation Email Most Practices Forget
The confirmation that goes out the moment a client books is the first email your practice ever sends them. Most practitioners never read their own. Here is what to put in it, and what to take out.
8 min read